Tuesday, August 17, 2010

Beauty Review: Holika Holika Enamel Magic Melomovie Mascara

Hello! I'm back with another beauty review. This time for Holika Holika Enamel Magic Melomovie Mascara. I've only tried a couple of their products recently and this the first makeup product from them that I've tried. Holika Holika is a relatively new brand endorsed by CNBLUE. They have a cute purple witch theme for the brand. The purple actually reminds me of Urban Decay.

Cute packaging

I bought this mascara because the sales girl was just so convincing. Apparently this mascara is so popular that it's been sold out for weeks and only recently restocked. And all employees who tried it bought it right away. The hype about this mascara is that it's totally waterproof and doesn't smudge while still giving you long and lush lashes. Sales girl even demonstrated by swiping the mascara on her hand and rubbing with water. It didn't come off at all! 

Inside of the box - mascara + remover

The packaging is cute and comes with a mini bottle of mascara remover. Mascara comes in two colors: black and brown. I bought the black.

I've worn it a few times already, in humid and rainy weather. It really is very waterproof but surprisingly easy to remove! I used Holika Holika's Orangeade remover wipes instead of the mascara remover and it still was easy to take off.

Close-up of mascara wand

It's not 100% smudge-proof... I don't think any mascara is totally 100% smudge-proof though. It definitely is one of my less smudging mascaras though. Very minimal smudging in 80F degree weather and rain. My other daytime mascara is MAC Zoom Lash and compared to that, this Holika Holika mascara smudges much much less.

As for application, there's zero clumping even after 2 coats. It lengthens my lashes, but I wish it gives more volume. I wouldn't really say it's "Magic Melomovie Mascara", but it's still a good product.

Rating: 4.5/5
I only wish it gives my lashes more volume!


Kristin Chae Go Mi said...

The packaging seems like a different direction compared to the first holika concepts~

Seems like a very good product to me
The application doesn't weight down your lash?
I think i'm so gonna ask my friend to get me a bunch of holika stuff frm korea next summer...lol

i guess this mascara is no like POP like the whole magic melomovie concept
Thx for the review babe

SJ said...

yeah the packaging is more "Hollywood movie" style rather than their usual purple witch theme. The application doesn't weigh down my lashes at all and I use 2 coats. I definitely recommend this product! It won't give you a POP like the YSL faux effet cils mascara, but it definitely does lengthen and add volume.

Kristin Chae Go Mi said...

I also love that 'there's zero clumping even after 2 coats'
I wonder if it's good for asian lashes..lol
can't wait for more reviews from this brand ^^

SJ said...

yea i've got total asian lashes... thin and short! and they work with mine!

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